When its text vs. video, video wins!
In today’s competitive world, rising above the noise is toughest thing to achieve in business. Connecting with prospects, spreading messages across in the most impactful way, and winning their trust require a lot of efforts. With the increasing use of digital channels, relying solely on traditional marketing tactics won’t do much. This is the era of video-based messaging The different between video and text-based messaging is clear. While many marketers still prefer texts, successful marketing efforts make more use of videos to create a lasting impression on their customers. This is why a Charlotte video production company like Apex Video Production gets more demand to produce professional-grade, engaging videos. Video offers a visual appeal While you can say a lot about your brand or offerings through text messages, it won’t offer the kind of visual appeal you always look for. Videos are all about logos, brand colors, impeccable visual style and more than texts. Obviously, text falls...